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How to choose the right type of wedding veil width

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Posted: 22nd Sep 2014

Many brides walk into a store with one thing on their mind……the perfect dress. 9 out of 10 brides have not even thought about the ultimate compliment to the dress: the veil. Many times, brides will just come in, and try on several veils, decide that none of them look right, and decide to not wear a veil. Then, a month before the wedding, they have changed their mind again, and are scrambling to find a veil that looks “right”. This can all be eliminated by just talking with the bride and seeing her dress. In the next few blog entries, we will go over each veil detail that a bride needs to consider when choosing a veil. These steps will help you ensure the ultimate sales of veils to your customers.

The first, and probably most overlooked aspect of the veil, is the width. Illusions Bridal offers 3 different widths in their standard veils. The smallest width, 54″, is for the petite bride with a simple dress that has very little detail on top. This veil will have little to no shoulder coverage, and will stay mainly to the back of the head with longer lengths. This width is a great suggestion for narrow faces and figures, and is more on the modern side of the veil trends. The most popular width for veil trends now, is the 72″ width veil. This width will offer a small amount of shoulder coverage, and doesn’t come completely around to the front of the chest. With a multiple layer veil in this width, the gather at the comb will not be overwhelming and can be exaggerated a bit with some teasing. This is a nice medium sized width that is usually a compromise to all dresses and figures. The largest width we offer, is the 108″ width. This width is good for the bride that wants the most extravagant, full veil, with lots of shoulder coverage. With multiple layers having this width, you will have a very full look at the comb where the gather is. It’s a good suggestion for full-figures and round faces, and is more on the traditional side of the veil trends.

Unless the bride knows exactly what she wants, start with the 72″ width, and work from there, considering her physical attributes, and the aspects of her dress. You will find if you work with her desires and her body, you will have a greater success in finding a veil that she loves, and you won’t lose a sale to a bride that doesn’t know what to look for.

Posted by: camille thomas